I created the Greater Austin Comic Con identity and extended it across years of convention work. The campaign grew into flyers, posters, social promotions, ticket offers, partner graphics, VIP materials, on-site signage, standing banners, a digital billboard campaign, and a full vehicle wrap.
I designed the materials, adapted supplied guest and character imagery, prepared the production files, and printed much of the physical event collateral. The challenge was not making one good-looking piece. It was building a recognizable system that could handle wildly different sizes, information loads, deadlines, and production methods without losing the event's voice.
The vehicle wrap was constructed panel by panel across the driver side, passenger side, hood, front, rear, roof, and spoiler. The billboard reduced that same identity to a message that could be understood from the road in seconds. Together, they show the range of the campaign from close-up printed detail to environmental scale.
Original identity. The Austin skyline, comic burst, condensed lettering, and high-impact palette establish a flexible convention brand.
2024 flyer front. Event information and guest imagery are organized for fast recognition and physical distribution.2024 flyer back. Schedule, guests, ticket information, and sponsor content extend the campaign into a dense production layout.Ticket promotion. The identity adapts to a short, offer-driven social message without losing the event's visual energy.Partner promotion. Two separate event identities are combined into one clear cross-promotional graphic.VIP experiences. A darker premium treatment creates distinction while remaining part of the same convention system.Standing signage. The campaign scales vertically for on-site use while preserving the same recognizable hierarchy.Event poster. Guest, attraction, venue, and ticket information are balanced within an 11-by-17-inch production piece.Vehicle wrap, driver side. The full system was designed panel by panel around doors, windows, seams, and body contours.Vehicle wrap, passenger side. The opposite panel maintains continuity while adjusting the composition to a different vehicle template.Vehicle wrap, hood. The identity was reoriented and simplified to read correctly from a new viewing angle.Wrap in the field. The produced vehicle became a mobile extension of the convention identity.Live application. Field photography shows how the panel artwork reads once installed on the vehicle.Digital billboard artwork. The message is reduced to the few elements a driver can understand in seconds.Billboard in the wild. The finished advertisement demonstrates the hierarchy at real distance and scale.Out-of-home campaign. The artwork appeared across the greater Austin area in the lead-up to the event.On-site production. Printed graphics carry the campaign from advertising into the physical event environment.Event installation. The same visual system continues across guest, directional, and promotional applications.
