Form andFunction
Brand identity, production design, lettering, apparel, and web work built to hold up beyond the screen. Strong ideas matter. So do the files, materials, deadlines, and details that bring them into the world.
I'm Joe Lucio.
I'm a graphic designer, lettering artist, and production specialist in Laredo, Texas. For more than a decade, I've designed identities, apparel, publications, campaigns, websites, and large-format work, then carried those projects through prepress, vendors, printing, and final delivery. Good design cannot stop at looking right. It has to work wherever it lands.